What to Include in a Custom Packaging Brief #4
Product Information
Share product dimensions, weight, fragility, filling method and any components that must be packed together.
Commercial Requirements
Include the target quantity, delivery market, timing expectations and whether the package is for retail, e-commerce, gifting or another channel.
Structure and Visual Direction
Provide preferred format references, artwork status, color references, finishing ideas and insert requirements. Existing samples or photos can make the first review more precise.
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